One of the primary goals of Art Deco was to change the hierarchical organization of the visual arts that demoted decorative artists to a lower status compared to the more traditional painting and sculpting disciplines. The Salon or Société des artistes décorateurs in France (Society of Decorative Arts) designed furniture, decorative objects, interiors, and art, with expensive materials that helped raise the respect for art objects of daily usage. The Art Deco movement restored France’s reputation as a first-class creator of decorative arts once again. With the effects of the Industrial Revolution coming into play, artists were inspired to produce a style that would symbolize tastefulness, progress, and modernity. But this movement was only announced to the public in 1925 at the Exposition Internationale des Arts Décoratifs et Industriels Modernes the exhibition was inspired loosely by the concept of the World’s Fair.
The Art Deco aesthetic first emerged in France before World War One. The term “arts decorates” was first used in France in 1858 before the iconic label “Art Deco” was used. Art Deco has derived its name from the International Exhibition of Modern Decorative and Industrial Arts. The American version of the Art Deco style, Streamline Moderne, was a stripped-down, sleek version of the more elaborate European Art Deco style. Some of the most prominent names of that style period are Émile-Jacques Ruhlmann, Paul Poiret, Francis Jourdain, Paul Manship, Jean Dunand, William van Alen, Marcel Coard, Paul Follot, Jean Dupas, Paul Ruaud, Jacques Doucet, Jacques Lipchitz, Jean Patou, Jean Gaudin, Maurice Dufrène and Paul Iribe. This modern style movement was particularly noticeable in France and the United States. The Art Deco era fell between the two World Wars, and symbolized the West’s modern vision of progress. This movement is differen from the fine arts (painting and sculpture), where the art object has no proper function. Art Deco, similar to Art Nouveau, is an art style that attempts to permeate practical objects with artistic touches.
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